Curriculum Vitae Curriculum Personae

KNOWLEDGE GAINED

2023/2024 M.A. Fashion Cultures & Histories (distinction); London College of Fashion, United Kingdom

2019/2022 B.Sc. Textile Technologies (cum laude); Amsterdam Fashion Institute, The Netherlands

  • specialised in Fashion Business & Development
  • honours minor in Editorial Branding
  • honours minor in International Journalism 

2016/2019 Fashion Business Management;
LDT Nagold, Germany
 


LESSONS LEARNED

since June 2022
ZOO Magazine
Contributing Writer & Copy Editor


July 2022 - July 2023
gitti Conscious Beauty
Creative Copywriter


September 2022 - May 2023
VICE Media
Editor & Translator


June 2022 - December 2023
FashionUnited
Commercial Editor, International


January - June 2022
FashionUnited
Junior Editor, Germany & Switzerland

Article Feed

August 2021 - December 2021
ZOO Magazine
Editorial & Journalism Intern


February 2020 - July 2020
Garment Magazine
Editor & Writer

August 2016 - January 2019
Fashion Business Management Trainee

Hi, I’m Karenita!

My profession goes by many names—editor, journalist, (copy)writer, sometimes contributor—and this multitude is precisely what I love about it.

Over the past few years, I’ve explored various genres, among them news, feature stories, interviews, brand copy (including collection, campaign, website and product copy), and advertorial pieces. My writing (so far) spans fashion, film, beauty, art and design, and often observes from a perspective of culture. Not the intellectualised kind, but the one hiding in the everyday—in who we are and what we enjoy, both individually and collectively.

Currently, I write in both English and my native language, German. Having written for and about various brands—from local retailers to top tier luxury conglomerates—I have developed a keen sense for conceptual thinking and transferring a brand’s identity into various forms of written content, from strategic selection of angles to detailed editing of tone of voice. 


Let’s connect and create!


P.S. Ceci n’est pas un portfolio—the content I can share here is limited. If there’s something specific you would like to read, please get in touch with me. 

P.P.S. I’m keen to collaborate with founders on developing their brand story and tone of voice—if that sounds intriguing to you, feel free to reach out! 
ZOO Magazine, Issue 88, Autumn 2025. 
“Ton Manège à Toi”, a short tale on Hermès’ Grand Theatre Nouveau Twilly. 

“Framed by Felines”, a brief look into Cartier’s history and the Double Panthère collection. 
ZOO Magazine, Issue 85, Winter 2024. 
“In Situ”, an interview with actor Guy Pearce on his latest role in Brady Corbet’s film The Brutalist. 
ZOO Magazine, Issue 86, Spring 2025.
“Ago Ergo Sum”, an interview with actress Mala Emde on playing Vera Brandes in Köln 75. 
“Buttered Up!” 
Campaign Case Study, Spring 2025. Available on request.
London College of Fashion, Spring 2024. 
“Dress Diaries – The Detachment Project”. Available on request. 
Schön! Magazine, Issue 46, Spring 2024.
“Autonomy”, a feature story on race driver Laura-Marie Geissler and her journey of founding the first NFT-funded racing team. 

    gitti Conscious Beauty, Autumn 2022.
“Time to Shine”. The transformative spirit of the festive season, bottled. A storytelling for a selection of nail colours. In collaboration with art direction and product development. Available on request.
    • gitti Conscious Beauty, Spring 2023.
    “Paint with Purpose”. Flowers?! For Spring? Groundbreaking!! A to-the-point press release of a blooming selection of nail colours. In collaboration with art direction and product development. Available on request.
    FashionUnited, September 2023.
    “White Label Project: The Role of Traditional Artisan Techniques in Modern Design”, a sponsored article on preserving craftsmanship. 
    FashionUnited, July 2022.
    “VEJA: A Brand Built on Integrity”, a sponsored article on transparency and sustainability.
    ZOO Magazine, Issue 82, Spring 2024.
    “Arborescent Methods”, an interview with artist Henrique Oliveira on his interpretation of Ruinart’s Carte Blanche 2024 ‘Conversations with Nature’. 
    ZOO Magzine, Issue 78, Spring Issue 2023.
    “On Symbolism, Metamorphosis and Butterflies”, an interview with filmmaker Lila Avilés on her short film ‘Eyes Two Times Mouth’, representing the 25th edition of Miu Miu’s ‘Women’s Tales’ project.